Expect smart thinking with no bamboozle; creative solutions to complex issues; and hard-working executions, designed to deliver maximum bang for your buck.
We may have come from, or run, some of the biggest branding agencies and content creation agencies in town, and we’re all experts in our field, but big experience doesn’t mean big overheads or big egos.
Whether you’re working with our brand and content strategists, our creative leads or our client services team, there won’t be time wasted on unnecessary process and bureaucracy that weigh down the big agencies.
CEO/Executive Creative Director
Client Services Director
Managing Director
Creative Director
Strategy Director
Account Executive
Senior Account Director
Project Manager
Senior Account Director
Design Director
Business Strategy Director
Designer
Finance Manager
Senior Planner
If you’re interested in joining our team, get in touch with debbie@keel-london.com to show us some work or share your thoughts.
Keel. An even keel? The keel of a ship? The balancing component that provides stability, holds you on course, sets direction. The support that helps you move forward with confidence. Yep, that’s us.
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CEO + Executive Creative Director
Keith is our strongest advocate for brand and communications working together.
He excels at strategic thinking, concept origination and art direction. His experience spans UK tech and finance start-ups through to global brand development for brands such as Visa and Volvo Cars – where he was the global brand creative director.
Client Services Director
Debbie is all about creating successful collaborative relationships.
Her consistent focus has always been the growth of Keel clients. As a result they tend to remain year after year. Having been client side, she is also sympathetic to the pressures brands face in today’s fragmented global marketplace.
Managing Director
Tom has helped shape brands and their growth journeys for over 20 years. He is at the side of his clients to help think with them and for them in order to drive brand growth, insight led creativity and impact in markets.
Creative Director
Lee is a strategically focused Creative Director with an eye for smart ideas that cut through and get noticed.
He’s worked in some of London’s highest profile creative environments over the last 25 years, and has a wealth of experience across all business sectors and media channels.
He balances creative ambition with business pragmatism, and aims to deliver excellence for clients old and new.
Strategy Director
Matt has worked in brand strategy for 15 years, with a personal interest in the reasons how and why brands work, not just that they do. A career that has covered the worlds of both advertising and design has given him the ability to truly think about how to bring brand strategy to life through everything a brand does.
Account Executive
Matt joined the team with an interest and growing curiosity for the world of brands. His enthusiasm to learn coupled with an aspiration for punchy client work makes him a key member of the accounts and planning teams at Keel.
Senior Account Director
Harps has over 20 years of communications experience spanning across advertising and brand development.
He’s worked in many industry sectors that include automotive, healthcare, tech and financial services. He brings a sign of reassurance to clients through explaining the various stages of a project and builds their trust and confidences.
Project Manager
Connor, a seasoned project manager, has a wealth of experience from both creative and media agencies across London. He is focussed and committed to delivering innovative and robust solutions. Connor’s sector expertise spans international brands in FMCG, media, technology, and telecoms. With a proven track record, he is a driving force in ensuring excellence and effectiveness in every project.
Senior Account Director
Lorna is an experienced agency partner with a flair for delivering excellence in all our campaigns.
She has worked with numerous global clients – establishing new brands and launching campaigns across TV, social and everything in-between.
Design Director
Sarah has 15 years experience creating, crafting and re-envisioning brands and working in the largest global agencies to the newest of start-ups. With broad sector experience and a particular love of sport, emerging tech and engineering, Sarah challenges conventions with impactful brand and comms solutions.
She believes the success to creativity is always remaining playful, staying fascinated by the world around us and embracing the terror in the eternal creative challenge of finding a new way of thinking, again and again. Sarah works best with her long-term-creative-companion Sherlock, a geriatric bulldog with an underbite.
Business Strategy Director
Lisa’s global career as a Creative Director, brand strategist and comms planner makes her uniquely qualified. She sees brand challenges in their business context, and understands the dynamics of global clients going through transformation. Whatever the category, her focus remains firmly on the experience and needs of consumers.
Designer
Vicky has a great passion for branding in both traditional and digital media.
She has a huge amount of enthusiasm and understanding of the visual language of our audience. Her passion for film, website design and animation as well as experience in Photoshop, Indesign and Premiere make her a key team member for creative and design needs.
Finance Manager
Senior Planner
Matt is an International strategist who combines analysis and insight with incredible creative thinking.
Matt has extensive experience with Millennial mums having worked with Pampers, Danone (Neocate) and the Nutricia Profutura Program. Matt has also worked with Mead Johnson on APAC competitive reviews and consumer insight reports.
