Expect smart thinking with no bamboozle; creative solutions to complex issues; and hard-working executions, designed to deliver maximum bang for your buck.
We may have come from, or run, some of the biggest branding agencies and content creation agencies in town, and we’re all experts in our field, but big experience doesn’t mean big overheads or big egos.
Whether you’re working with our brand and content strategists, our creative leads or our client services team, there won’t be time wasted on unnecessary process and bureaucracy that weigh down the big agencies.
CEO + Executive Creative Director
Keith is our strongest advocate for brand and communications working together.
He excels at strategic thinking, concept origination and art direction. His experience spans UK tech and finance start-ups through to global brand development for brands such as Visa and Volvo Cars – where he was the global brand creative director.
Client Services Director
Debbie is all about creating successful collaborative relationships.
Her consistent focus has always been the growth of Keel clients. As a result they tend to remain year after year. Having been client side, she is also sympathetic to the pressures brands face in today’s fragmented global marketplace.
Tom has helped shape brands and their growth journeys for over 20 years. He is at the side of his clients to help think with them and for them in order to drive brand growth, insight led creativity and impact in markets.
Creative Strategy Director
AJ is a properly big brand and campaign thinker.
She works across Keel’s portfolio, leading our strategic and creative direction. She specialises in building brand positioning that stretches with businesses and into every consumer touchpoint. She has created product and brand launch campaigns for diverse sectors from electronics to beauty and wellness.
Lee is a strategically focused Creative Director with an eye for smart ideas that cut through and get noticed.
He’s worked in some of London’s highest profile creative environments over the last 25 years, and has a wealth of experience across all business sectors and media channels.
He balances creative ambition with business pragmatism, and aims to deliver excellence for clients old and new.
Jonathan has spent the last twenty years working for a variety of advertising agencies and digital marketing companies in the UK, Europe and most recently South East Asia.
His expertise lies in brand strategy, campaign development and conceptual copywriting, proven by the several international creative awards under his belt.
Senior Account Director
Harps has over 20 years of communications experience spanning across advertising and brand development.
He’s worked in many industry sectors that include automotive, healthcare, tech and financial services. He brings a sign of reassurance to clients through explaining the various stages of a project and builds their trust and confidences.
Naomi is a rare hybrid with over 5 years experience in project management. She is hyper focussed on project delivery and process and passionate about social and community. She will run your channels and keep the programme on track.
Senior Account Director
Lorna is an experienced agency partner with a flair for delivering excellence in all our campaigns.
She has worked with numerous global clients – establishing new brands and launching campaigns across TV, social and everything in-between.
Stephen is a designer with 25 years of brand design and implementation experience.
He came to Keel from Interbrand NYC and worked with Keith on the Volvo global identity in 2002. He has a keen interest in helping clients understand the design process and why we’ve made the decisions we have, bringing as much objectivity to the process
Business Strategy Director
Lisa’s global career as a Creative Director, brand strategist and comms planner makes her uniquely qualified. She sees brand challenges in their business context, and understands the dynamics of global clients going through transformation. Whatever the category, her focus remains firmly on the experience and needs of consumers.
Vicky has a great passion for branding in both traditional and digital media.
She has a huge amount of enthusiasm and understanding of the visual language of our audience. Her passion for film, website design and animation as well as experience in Photoshop, Indesign and Premiere make her a key team member for creative and design needs.
Creative Services Manager
Handan has been in creative content production for over ten years, working with household name clients across multiple industries.
She is a master at creating communication channels between the creative team, clients services and stakeholders. She cares deeply about understanding our clients’ needs, producing user-centred content and achieving optimal creativity and profitability in every project.
Office and Finance Manager
Numa is a creative all-rounder with a strong passion for everything design, from branding and typography to digital and print
Her approach blends functionality with aesthetics to craft exciting, impactful work that delivers on client briefs and makes our work stand out.
Matt is an International strategist who combines analysis and insight with incredible creative thinking.
Matt has extensive experience with Millennial mums having worked with Pampers, Danone (Neocate) and the Nutricia Profutura Program. Matt has also worked with Mead Johnson on APAC competitive reviews and consumer insight reports.
Leya is our resident Spanish Water Dog. Friendly, loyal, with a routine you could set your watch to, she embodies so many of the values we hold dear.
But more than anything, she inspires us to be good.
That’s why if you click the doggy link below and make a donation to Battersea Dogs & Cats Home, whatever you pledge, we’ll take off your eventual bill when you work with us.