We're a bunch of straight talkers, big thinkers and brilliant doers

Expect smart thinking with no bamboozle; creative solutions to complex issues; and hard-working executions, designed to deliver maximum bang for your buck. 

We may have come from, or run, some of the biggest branding agencies and content creation agencies in town, and we’re all experts in our field, but big experience doesn’t mean big overheads or big egos.

Whether you’re working with our brand and content strategists, our creative leads or our client services team, there won’t be time wasted on unnecessary process and bureaucracy that weigh down the big agencies.

Keith

Keith

CEO/Executive Creative Director

Debbie_staff photo

Debbie

Client Services Director

Tom

Managing Director

AJ

Creative Strategy Director

Lee & Luna

Lee

Creative Director

Jonathan

Creative Director

Harps

Senior Account Director

Naomi

Project Manager

Lorna

Senior Account Director

Stephen

Design Director

Lisa

Business Strategy Director

Vicky

Designer

Handan

Creative Services Manager

Amanda

Office and Finance Manager

Numa

Junior Designer

Matt

Senior Planner

Leya

Resident Pooch

If you’re interested in joining our team, get in touch with handan@keel-london.com to show us some work or share your thoughts.

Keith Crook

CEO + Executive Creative Director

Keith is our strongest advocate for brand and communications working together.

He excels at strategic thinking, concept origination and art direction. His experience spans UK tech and finance start-ups through to global brand development for brands such as Visa and Volvo Cars – where he was the global brand creative director.

Debbie Suffolk

Client Services Director

Debbie is all about creating successful collaborative relationships.

Her consistent focus has always been the growth of Keel clients. As a result they tend to remain year after year. Having been client side, she is also sympathetic to the pressures brands face in today’s fragmented global marketplace.

Tom Poynter

Managing Director

Tom has helped shape brands and their growth journeys for over 20 years. He is at the side of his clients to help think with them and for them in order to drive brand growth, insight led creativity and impact in markets.

Angharad Jones

Creative Strategy Director

AJ is a properly big brand and campaign thinker.

She  works across Keel’s portfolio, leading our strategic and creative direction. She specialises in building brand positioning that stretches with businesses and into every consumer touchpoint. She has created product and brand launch campaigns for diverse sectors from electronics to beauty and wellness.

Lee Hanson

Creative Director

Lee is a strategically focused Creative Director with an eye for smart ideas that cut through and get noticed.

He’s worked in some of London’s highest profile creative environments over the last 25 years, and has a wealth of experience across all business sectors and media channels.

He balances creative ambition with business pragmatism, and aims to deliver excellence for clients old and new.

Jonathan Crawford

Creative Director

Jonathan has spent the last twenty years working for a variety of advertising agencies and digital marketing companies in the UK, Europe and most recently South East Asia. 

His expertise lies in brand strategy, campaign development and conceptual copywriting, proven by the several international creative awards under his belt.

Harps Bhopal

Senior Account Director

Harps has over 20 years of communications experience spanning across advertising and brand development.

He’s worked in many industry sectors that include automotive, healthcare, tech and financial services. He brings a sign of reassurance to clients through explaining the various stages of a project and builds their trust and confidences.

Naomi Kuusik

Project Manager

Naomi is a rare hybrid with over 5 years experience in project management. She is hyper focussed on project delivery and process and passionate about social and community. She will run your channels and keep the programme on track.

Lorna Wilson

Senior Account Director

Lorna is an experienced agency partner with a flair for delivering excellence in all our campaigns.

She has worked with numerous global clients – establishing new brands and launching campaigns across TV, social and everything in-between.

Stephen Bass

Design Director

Stephen is a designer with 25 years of brand design and implementation experience.

He came to Keel from Interbrand NYC and worked with Keith on the Volvo global identity in 2002. He has a keen interest in helping clients understand the design process and why we’ve made the decisions we have, bringing as much objectivity to the process
as possible.

Lisa Lee

Business Strategy Director

Lisa’s global career as a Creative Director, brand strategist and comms planner makes her uniquely qualified.  She sees brand challenges in their business context, and understands the dynamics of global clients going through transformation. Whatever the category, her focus remains firmly on the experience and needs of consumers. 

Vicky Plum

Designer

Vicky has a great passion for branding in both traditional and digital media.

She has a huge amount of enthusiasm and understanding of the visual language of our audience. Her passion for film, website design and animation as well as experience in Photoshop, Indesign and Premiere make her a key team member for creative and design needs.

Handan Erek

Creative Services Manager

Handan has been in creative content production for over ten years, working with household name clients across multiple industries. 

She is a master at creating communication channels between the creative team, clients services and stakeholders. She cares deeply about understanding our clients’ needs, producing user-centred content and achieving optimal creativity and profitability in every project. 

Amanda Roberts

Office and Finance Manager

Amanda Roberts is a highly skilled finance professional with over 10 years of experience in the content, design and marketing industry. She has expertise in Xero and is a Certified Advisor. Amanda is responsible for keeping the company finances up to date, filing tax returns and payroll to name a few.
 
She ensures that we deliver our projects on time and on budget! 

Numa Hembya

Junior Designer

Numa is a creative all-rounder with a strong passion for everything design, from branding and typography to digital and print 

Her approach blends functionality with aesthetics to craft exciting, impactful work that delivers on client briefs and makes our work stand out.

Matt Carney

Senior Planner

Matt is an International strategist who combines analysis and insight with incredible creative thinking.

Matt has extensive experience with Millennial mums having worked with Pampers, Danone (Neocate) and the Nutricia Profutura Program. Matt has also worked with Mead Johnson on APAC competitive reviews and consumer insight reports.

Leya

Resident Pooch

Leya is our resident Spanish Water Dog. Friendly, loyal, with a routine you could set your watch to, she embodies so many of the values we hold dear.

But more than anything, she inspires us to be good.

That’s why if you click the doggy link below and make a donation to Battersea Dogs & Cats Home, whatever you pledge, we’ll take off your eventual bill when you work with us.