We create brands and show businesses how to use them to engage with people effectively – across the right channels, all markets and shifting audience needs. Giving your brand the tools, roadmap and creative execution you need to thrive in today’s landscape.
Yes, we establish positioning, identity and direction – we create guidelines and tone of voice – but we also build content and communication strategy, deliver campaigns and kickstart engagement programmes. We don’t stop when the Work starts.
No interruptions, no inconsistency. Brilliant brand and strategy that you can get stuck into and really use and communications that take you into the hearts, mind and hands of your audiences. Brand and engagement. Together.
Our approach brings together brand and engagement from day one – so every brand element, new discovery about your business and flash of inspiration is captured and ready to be used in your communications.
Our brand development process is a creative collaboration. We draw on the collective power of multiple disciplines to cross-pollinate innovative and exciting ideas and solutions – from identity to engagement.
Whether you’re a start-up sprinting to launch, or a global ship that needs a new course, our process ensures that the vision is clear, the audience is aligned, and everyone embraces the results.
Work out who you are
True conviction is rooted in truth. But our true nature, ambition and purpose aren’t always in line with what we present to the world. We begin every brief by getting deep under the skin of who our clients are, what they care about and what makes them tick, not just what they do.
• 5C Brand scan (company, competitors, customers, content, culture)
• Brand + engagement workshop (mindsets, PODs, beliefs)
Set direction
We build unbreakable strategic connections between your business objectives, your brand profile and your audience. We craft processes, guidelines and planning structures that provide consistent direction that all content, comms and in-market brand experiences reference at every stage.
• Brand strategy
• Purpose and positioning
• Character and values
• Visual and verbal identity
• Employer brand development
Establish distinctiveness
We delve into your story to ensure that all brand identity and content reinforces a coherent and ownable persona with consumers and in the market as a whole – establishing standout, clarity of voice and consistency of experience.
• Content thread of steel
• Content pillars
• Messaging frameworks
• Content calendar
• Content ecosystem plan
Create the system
We never underestimate the importance of making sure people are able and excited to work with a new brand and content direction. The engine has to work and people have to want to keep it on track.
The key here is understanding. We use our understanding of the business to give the right level of guidance and inspiration. And we help teams – of all levels, internal and external – understand how we reached the direction we have, so they can take ownership of it going forward.
• Brand + engagement training
• Brand guardianship, consultancy and guidelines
• Tone of voice
Make great work
We stride into full production mode to ensure maximum impact against objectives, both at a high-intensity campaign level and ongoing content output. But more than that: we put the framework and direction in place for you to create your own great work every single day.
• Content campaign development
• Social content execution
• Multi-format, cross-channel content creation
• Film and photography
• Employee experience + campaigns
Keel. An even keel? The keel of a ship? The balancing component that provides stability, holds you on course, sets direction. The support that helps you move forward with confidence. Yep, that’s us.
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