Work with conviction

We believe that to succeed, brands need real certainty in two things: Who they are and how they prove it.

At Keel, we bring together brilliant brand work and great engaging, strategically sound and creatively cracking content and comms. Because brand is nothing if you don’t reinforce it with your audiences through great brand interactions. And engagement loses its effectiveness (and becomes seriously hard work) if it doesn’t have direction, consistency and an unbreakable connection to your brand.

Brand and engagement – two things that rely on each other completely, brought together in one agency.

The roadmap to conviction


Work out who you are

through workshops, interviews and deep-dive research


Set direction

by creating unique brand territories and frameworks


Establish distinctiveness

because your tribe should recognise you in every interaction


Create the system

so the story of your business exudes consistency and conviction


Make great work

because you can't just say who you are, you have to prove it

Book your brand conviction clinic

Getting an outside perspective to work out how your brand could perform better is always a good idea.

Arrange a short session with us and we’ll listen to your challenges, have a poke around and come back to you with some thoughts on how to sharpen things up.

It’s on us and there’s no obligation. So ping us your name and email and we’ll get right back to you. What have you got to lose?

Email Keith, our CEO, at