EXA, owners and operators of one of the world’s most extensive fibre networks connecting Europe and North America, needed to meaningfully differentiate themselves from their competitors to win contracts and attract talent. 

This is a business that needed to be more than about cables in the ground. 
It needed to represent their ability to hyper-scale businesses through their 
fibre optic capabilities.  

That value, and their brand idea, was Where Growth Happens. EXA’s growing fibreoptic footprint enables businesses to grow, to grow their offering to their consumers, and grow their positive impact on people’s lives and the world.  

This idea was brought to life through a brandmark and a brand world that conveyed not only the idea of growth but made EXA feel like a technology company as much as an infrastructure company. The idea of Growth has defined every aspect of how the brand communicates.

With the foundational idea of Growth at its heart, EXA set up for long term growth 
of its own, winning contracts and attracting the best talent.