Uniting BRP’s brands via experiences

The world’s leading powersports group stepping up – given the stories, structure and brand tools to build connections beyond their sub-brands

Where we started

A disconnected brand family about to embark on an ambitious corporate mission, BRP needed help to bring together their driver brands and galvanise the organisation.

The journey

First things first, give the organisation a voice. Make the stories, information and calls to action as exciting and impassioned as those coming out of the fantastic driver brands.

To keep us moving at pace, we used core content elements to set the tone and establish templates across the corporate communications mix – a revamped and reinvigorated employee handbook; a mission statement and roadmap for the business vision; frameworks and tools to use across the organisation’s corporate initiatives.

Where are we now

Tasking content experts to create corporate messages has given the BRP voice energy, humanity and positivity and boosted confidence in the goals and strategies being set at the highest level of BRP.