Putting personality into Boring Money
Boring Money make finances fun and are based in the UK; we needed to come up with a solution to make money less boring for large section of society that doesn’t even think about personal finance.
We worked hand-in-hand with Holly Mackay, one of the finance world’s most innovative experts, to help launch her Boring Money advice brand. Realising we had a natural-born presenter as a client, we thrust Holly into the spotlight of our campaigns, video and social content, online advertising and microsites, putting her unique tone of voice at the brand’s heart.
It was fantastic to get involved with an entrepreneur and help channel her expertise into great content. The brand we created was exactly what she had in her head, but without the support of a great agency, couldn’t quite articulate.