Setting sustainability in stone for a heat exchange leader
Setting the scene
Güntner is an undisputed frontrunner in heat exchange technology. That puts them in a position of responsibility for the impact their industry has on the environment. Recent data has shown, for example, that refrigeration and air conditioning is responsible for 17% of global energy use.
Güntner has already been making improvements to become more sustainable. But we were asked to help take them further and faster with the help of a creative campaign.
We brought together major stakeholders to define Güntner’s approach to sustainability. After a series of interviews, we identified four sustainability themes and developed related messaging, including the company’s manifesto.
We also gave Güntner the conviction to commit to six sustainability pledges, bound to a 2030 deadline. We wanted those pledges to be rock-solid commitments, not just warm words. Our solution is the ‘set in stone’ campaign. It visually articulates each pledge through 3D modelling to grab attention and convey them in a fresh, unexpected way.
Güntner’s sustainability story came to life initially with a dedicated landing page on guntner.com and the news was spread through a series of LinkedIn posts. The ‘set in stone’ campaign appeared in a variety of collateral, from the corporate website to a digital booklet and presentation, as well as in print ads and digital banners.
Our work has been so well received that Keel has been engaged in more projects around sustainability as well as their natural refrigerant technology. Together, we’re establishing Güntner as a role model for their industry and galvanising action on a global scale.