Why a strong brand is important for the future of b2b organisations

Welcome to the Keel insights B2B organisations, particularly those in highly complex or specialist industries, are facing a turning point. Whether they are ready for it or not, a shift is coming in the way that these businesses shape their messages; communicate with their customers and purchase decision-makers; and add value and reassurance across their […]

How to build passion into your brand for increased customer loyalty

Welcome to the Keel insights There’s nothing more powerful for driving customer loyalty than being able to identify and nurture a shared passion with your audience. Speaking directly to that passion and forming a brand that resonates won’t just attract customers ­– it will create fans. And more increasingly, businesses are realising the true potential of […]

How to instil and convey genuine brand purpose

Today, eight in 10 global consumers say purpose is at least as important to them as Customer Experience. And more than half of Gen Y and Z consumers, compared to 37% of other consumers, say they have shifted a portion of their spend away from their current service provider when a company disappointed them due to its words […]

Why your branding is key to post-pandemic success

There’s never been a more crucial time for businesses to get their branding right. With rapidly evolving consumer behaviour across multiple sectors, we have seen major upheaval throughout industries resulting in both serious challenges and exciting opportunities. It may seem obvious, but branding is so much more than just your logo or strapline, it helps […]