Careers at Keel.
Join the team.

Keel. A bunch of straight talkers, big thinkers and brilliant doers.

Keel is a proudly independent, London-based, brand and engagement agency.

We create brands and show businesses how to use them to engage with people effectively – across the right channels, all markets and shifting audience needs. Giving your brand the tools, roadmap and creative execution you need to thrive in today’s landscape.

Yes, we establish positioning, identity and direction – we create guidelines and tone of voice – but we also build content and communication strategy, deliver campaigns and kickstart engagement programmes. We don’t stop when the work starts.

No interruptions, no inconsistency. Brilliant brand and strategy that you can get stuck into and really use and communications that take you into the hearts, mind and hands of your audiences. Brand and engagement. Together.

Account Director (1 year maternity cover)

The role:

This is a maternity cover role. It’s one of our lynchpin roles in the Agency. So, we’re looking for an individual who can inspire, lead and direct the day to day business, across a range of clients, whilst retaining an amazing eye for detail.

Güntner: A German engineering company (that is all about thought leadership). This is our second largest client, and currently we are generating some fantastic global campaigns around Güntner’s approach to sustainability, setting up a new service brand offering and looking to create an Employee Value Proposition for the organisation. 

GTT: Another of our B2B clients (US based), provides secure global connectivity and we are focused on helping them create a blueprint for rolling out first class vertical content campaigns, whilst supporting the team on embedding the new brand identity.

EXA: Manages a network of infrastructure that connects Europe and the US. They have great ambitions as a newly formed company and Keel plan to help them achieve those ambitions through content and comms.  

Medela & Kiddylicious:  This portfolio also includes a couple of well known parenting and baby brands that require insightful handling. These are long term clients and we support them on anything from a global campaign toolkits to expert roundtable interviews. But a considered eye and an understanding of target audience perspective is vitally important.


Channels: Across this diverse range of clients you will find yourself working across an equally diverse range of channels: social, films, digital, website, email, press, global toolkits and of course everything in between.

You will need to ensure we always deliver to the highest of standards both in terms of client service but creatively too. Maintaining/developing fantastic client relationships. Ensuring we don’t simply have functional or production lead relationships but rather collaborative, valuable partnerships. Seizing the opportunity to suggest cross sell and upsell solutions. Hunting out new business opportunities and growing the business . Whilst ensuring we are always on time and budget and the accounts are always profitable.


  • Significant account handling experience
  • Delivering integrated campaigns
  • Ability to understand complex sectors and manage complex stakeholder groups
  • Line management skills

About you

What you will have been doing already:

You’ll already proven that you :

  • Understand the similarities and differences of working in the B2B space versus working in the B2C

  • Easily build deep and mutually beneficial client relationships, challenging and educating clients when required (in the nicest possible way)

  • Identify opportunities, rallying senior stakeholders or disciplines and building the client business

  • Always, always ensure all projects are on time, on budget and managed well. And all the correct correspondence is captured along the way

  • Regularly planning and facilitating wash ups and quarterly reviews

  • Building good relationship with direct reports, team members and others departments within the Agency, fostering a high level of morale

  • Managing forecasts, revenue recognition, invoicing, in timely way and accurate way. And understanding the importance of meeting and exceeding revenue targets

  • Necessary capability, professionalism and presence to inspire confidence and trust amongst both Agency and Clients

Your attitude:

  • Upbeat, optimistic and can do 
  • Always going the extra mile
  • Brave, strong and passionate
  • Resolving problems collaboratively 
  • Happy being the trusted advisor 

Life at Keel

Our people and our culture:

We naturally have a great blend of brand and content experience in the agency.

We span a variety of disciplines: strategists, designers, art directors, writers, and account management.

We’re all, pretty well, from a variety of big Agencies: Redwood, Interbrand, Ogilvy and Grey to name but a few. BUT we don’t have big egos. We are a down to earth, flexible, helpful bunch with a great dose of humour and humanity.

And we want all our staff to have a happy and successful career. So no prima donnas need apply!

Working in the office:

Our hours are 9.30 – 6 whether we are in the office or out.

The offices are based in the creative heartland of North Soho: 9-10 Charlotte Mews, W1T 4EF.

We believe being together in a creative environment is so much more conducive to collaboration, ideas and efficiency.

So, at present we are live and in person for 3 days per week: Tuesday, Wednesday and Thursday. (This is likely to change to more F2F time).

But the office is open for any one to go in at any time, and some people genuinely do go in all the time.

Recharging batteries:

We offer 25 days holiday plus a day off for your birthday.

We also try to shut the office in between Christmas & New Year- if we do shut, this holiday period is in addition to the annual allowance.


Please email your CV to Lorna Wilson, Senior Account Director at