Are you neglecting your most important asset for growth?

Welcome to the Keel insights Brand positioning, culture and values are key for setting your business up for success, but when establishing these a lot of companies focus solely on the impact for their customers and prospects. While customer-first is great, this outward facing approach can mean they neglect their most valuable asset – their people. […]

Transforming your brand to stand out in 2022

Welcome to the Keel insights As businesses look to regain momentum and maximise opportunities next year, it’s vital that they consider the important role their brand will play in determining their future success. Here we take a look at some of the key areas we’re encouraging companies to consider to ensure their brand will stand […]