What are you taking into 2021?

As the Keel Beauty Pop-up comes to a close, we’re focusing on what we know best, helping business find ways to navigate through change. Helping businesses stay true to their core values and purpose through uncertainty. This time of year – especially this year – feels like the ideal time for a clearout. Time to […]

If you’ve got style, do you still need strategy?

When so much of the conversation in the beauty, wellbeing and fashion sector is driven by shifting trends and changing tastes you could feel like your content plans write themselves. What does it matter what your carefully laid strategy might say when the data says searches for ‘glitter lips’ or ‘collagen supplements’ are up 300 […]

How does that sound?

For a while now, it’s felt like the marketing question on everyone’s lips has been “What do you stand for?” – the big questions of brand purpose, mission and values were bang on trend. While we would argue that these are essential elements for a contemporary brand, particularly those in competitive retail sectors, we’d make […]

Building (digital) brand moments

Psychologists would have us believe that the ‘events’ of 2020 so far have turned us into more cautious consumers, in addition to us being unable or unwilling to return to the Beauty Halls and their brightly lit counters. In fact, a recent study of 8000 shoppers found that 39% have bought new brands during the […]

Putting the spark back into your consumer connection

Anyone who has spent any time in the beauty industry, or fashion retail for that matter, will know that it’s full of contradictions. In the same month, we are overrun with headlines and hot takes on the rise of natural beauty and no-make-up-make-up, HD beauty products continue to fly off the shelves. New brands emerge […]